the heritage crew

A classic built for the families who believed from the beginning.

Introducing the CUBS COLAIR Heritage Founder Crewneck — a signature piece from our inaugural Heritage Collection and a tribute to the Founding Families helping shape the future of the brand.

Crafted with a timeless silhouette and designed for everyday adventures, this crewneck features our signature CC emblem embroidered across the chest alongside our founding message:

Cultivating The Next Generation™

Finished with premium detailing and a heritage-inspired color palette, the Heritage Founder Crewneck represents more than style—it represents legacy. It’s a reminder that the values we plant today become the foundation our children carry tomorrow.

Whether worn for school days, family gatherings, weekend outings, or milestone moments, this piece was designed to grow alongside the next generation of dreamers, leaders, and creators.

Features

• Premium embroidered CC Heritage emblem

• Signature “Cultivating The Next Generation™” embroidery

• Soft midweight fleece interior for year-round comfort

• Relaxed unisex fit for toddlers through pre-teens

• Heritage-inspired colorway exclusive to the Heritage Collection

• CC sleeve detail and premium woven branding

• Designed for layering and everyday wear

Part of the Heritage Collection — First Release

Created for the families building the story with us from day one.

CUBS COLAIR™

Cultivating The Next Generation™